The Previews® program was founded in 1933 by Henderson Talbot, a young entrepreneur who was one of the first to market real estate beyond his local area. He specialized exclusively in marketing fine properties nationally and internationally, which allowed Talbot to place these luxury properties in front of the clientele who could afford this type of home.

Acquired by Coldwell Banker Real Estate LLC in 1980, this luxury home marketing program continues to build its success through the Coldwell Banker Previews International® program. Through the Previews® program, Coldwell Banker has represented an impressive array of the world's most fabulous real estate.

Exceptional properties require exceptional marketing, and through the Coldwell Banker Previews International® program, we have the tools to assist you in buying or selling your luxury property. Currently, we handle an average of one hundred and fifty three million dollars in luxury home sales every day.*

* Data based on closed and recorded transaction sides of homes sold for one million dollars or more as reported by affiliates in the COLDWELL BANKER® franchise system for the calendar year 2005.

A POINT OF DIFFERENCE

• PREVIEWS® was established in 1933 as a magazine. It was acquired by Coldwell Banker in 1980 and turned into an entire marketing program 
• Powerful INTERNATIONAL connections – 3,913 offices and  more than 119,000 sales associates globally
• Global contact network – over 10,000 PREVIEWS Property Specialists
• Coldwell Banker PREVIEWS International® handles a full one-third of all million dollar-plus properties sold in the United States.
  Luxury dedicated website, www.ColdwellBankerPREVIEWS.com

The Coldwell Banker PREVIEWS® Program is a comprehensive marketing program designed specifically for marketing luxury residential properties to affluent buyers worldwide.

Local

Our local PREVIEWS International® magazine is published ten times per year in a quantity of 45,000 each time and distributed as an insert in many Arizona newspapers. It is also direct mailed to selected residences in the Tucson area and is available in all of our branch offices.

National

Reaching an affluent audience of qualified buyers for your distinctive property, Coldwell Banker PREVIEWS International ®   handles a full one-third of all million dollar-plus properties sold in the United States.

GLOBAL NETWORK

The Coldwell Banker PREVIEWS ® program is recognized as the worldwide leading marketer of luxury properties. The PREVIEWS ® name carries a valued heritage of innovation and dedication to quality. Our clientele has included some of the most notable personalities across the globe – including American Presidents, members of Royalty, leaders of Fortune 500 companies and international celebrities who have selected PREVIEWS to market their exceptional properties:

• Approximately 3,900 residential and commercial real estate offices
• More than 119,000 sales associates in 47 countries and territories
• Coldwell Banker PREVIEWS® International handles a full one-third of all million-dollar-plus properties sold in the United States
• Approximately 12,000 qualified, trained and certified PREVIEWS Property Specialists worldwide; over 49 in Southern Arizona.
• Investment of a comprehensive media plan including television, radio and print advertising

COMPREHENSIVE INTERNET MARKETING

PREVIEWS properties can be posted on and may be found through:

www.COLDWELLBANKERPREVIEWS.com

• The homepage of the site utilizes an upscale look and feel.
• Consumers can register for the Personal Assistant Tool or logon.
• Consumers will be able to drill into the site with a quick search or can do a broad search through the “Locate a Luxury Property” button.

EXCEPTIONAL ADVERTISING

The Source of Real Estate Information

Coldwell Banker® is known as “the source” for real estate information in national newspapers and magazines and on television and radio news shows.

39 million media impressions in public relations efforts on PREVIEWS alone.

Equivalent to a $2 million dollar advertising budget

EXCLUSIVE PRINT OPPORTUNITIES

Exposure in national publications may be part of the marketing plans available to

Coldwell Banker PREVIEWS® International clientele.

PREVIEWS® and Unique Homes Magazine

• Each issue of Unique Homes Magazine contains the PREVIEWS® Portfolio of Exceptional Homes magazine, a separate Coldwell Banker PREVIEWS® International section showcasing PREVIEWS® luxury properties.
• Unique Homes Magazine is distributed in 80 countries and 15,000 newsstands across the globe.

PREVIEWS International Magazine – Arizona

• 45,000 copies published 10 times/year.
• Distributed via major Maricopa County newspapers and direct mailed to selected residences in Tucson.
• Available in Coldwell Banker offices.